Danican Goes With ‘Flo’ With Bedding Lines

  • Publication: Furniture Today
  • Author: David Perry
  • Date: April 22, 2017
  • Article Link: Furniture Today

HIGH POINT – California-based mattress and sleep accessories producer Danican is going with the flow at the market here.

Well, make that the Flo, as in the company’s new 3D Flo program, which features a 3D-string fabric construction to encase the new line of bedding, covered with a 100% Tencel sleep surface.

Danican, which shows in space 334 on level 3 of 220 Elm, has enjoyed “great success and rapid growth” in the U.S. market, which it entered in 2012, officials said.

The company was founded in Denmark in 2000 and distributes its products in 30 countries around the world. The name reflects the Danish/American union embodied in the brand.

The 3D Flo program features pillows, mattress toppers and a mattress.

The mattress features a hybrid design of encased spring coils and a memory foam core, encased in a three-dimensional Tencel cover. The toppers feature a three-inch combination of a top memory foam layer and a bottom layer, wrapped in the Tencel cover, while the pillows include the 3D Flo Elect and the 3D Flow Flex designs, which cater to side sleepers and also offer flexibility for side, back and stomach sleepers.

All of the 3D Flo items are trimmed in red, white and blue webbed piping to help them stand out on sales floors..

“Aside from the extreme comfort derived by this unique combination of fabric and fill technology, our all-new and All-American color scheme of red, white and blue will pop on any showroom floor,” said Thomas Frismodt, Danican’s CEO.

Danican’s mattresses are vacuum and roll-packed for easy distribution and storage, he said.