Danican Ups Its Game in Protector Packaging

  • Publication: Furniture Today
  • Author: David Perry
  • Date: June 23, 2017
  • Article Link: Furniture Today

Danican Nature Protect Mattress Protector - Bamboo Mattress Protector

ATASCADERO, Calif. – Danican is giving its mattress and pillow protectors a packaging makeover, aiming to make those products more consumer friendly.

The producer, based here, says it is putting its protectors in the spotlight at the upcoming Las Vegas Market.

 

“The benefits of always using protectors for your pillow and mattress are many, and those products should therefore be visually tangible and pleasing to the eye,” said Thomas Frismodt, CEO. “As they say – a picture is worth 1,000 words.”

Danican partnered with California graphic designer Deborah Swanson to streamline its graphics and refine its packaging. “This creates a contemporary and fresh new look that emphasize vital properties a quality protector must possess,” Frismodt said.

The company is showcasing its SilverTECH Ag4X and Nature Protect protection lines in its Las Vegas showroom, World Market Center C-1565.