Danican Debuts TrueStuff Organic Linens

HIGH POINT – California-based Danican is debuting its new TrueStuff line of certified organic sheets and linens here.

The company, a marketer of European-inspired mattresses, pillows, sheets, protectors and accessories, is expanding its reach to home furnishing designers, retailers, distributors and manufacturers with a new custom-designed private label container program.

Danican Private Label Bedding - Organic Linens“Our TrueStuff fabrics are designed and developed exclusively by TrueStuff and manufactured in cooperation with our partners around Europe,” said Thomas Frismodt, Danican’s CEO.

He said the line provides eco-friendly features and the style that customers want.

“We offer the U.S. marketplace contemporary and attractive organic designs,” Frismodt said. “Many customers who are cautious about their sleep environment still want colors, style and fashion. They get that with TrueStuff, along with a quality that is second-to-none. We don’t really see anyone offering that in the U.S. market today.”

He said the company works with European spinners, weavers and finishers, all certified by GOTS (Global Organic Textile Standard), and uses only the best combed yarns spun from extra long staple certified organic cotton.

“This is the basis of our ability to deliver elegant pure organic bed linen to our valued customers,” Frismodt said. “We will make this high-end organic linen line available to the U.S. market through our expanding home furnishings designer container program. With both our TrueStuff organic program, which we launched in Europe in 2009 and our overall custom-driven designer program, we are reaching out to unique designers and contemporary furniture stores at High Point.”

“We are reaching out specifically to designers at High Point who have larger projects that require the modern, contemporary, clean and distinct features we offer here at Danican,” added Jonathan Weingarten, Danican’s U.S. sales manager.

“Danican makes private labeling easy and profitable for our customers worldwide,” Frismodt noted. “Our focus is on our customers’ needs, helping them to stand out by designing, developing, manufacturing, assessing quality and shipping the right product mix at the right prices. We give our customers a real story, a custom-designed blend that meets the needs of customers who are big or small.”

Danican will feature the TrueStuff line and its custom private-label program at its 220 Elm showroom, in space 334.

In addition, the Danican line will be shown for the first time in the Boliya showroom located at 812 Millis, Floor 2.

  • Publication: Furniture Today
  • Author: David Perry
  • Date: April 16, 2018
  • Article Link: Furniture Today